What to Select for eCommerce Model Promotion

Looks as if eCommerce manufacturers have been made for social media advertising, particularly on platforms with largely visible content material. Among the many hottest media of this sort are Instagram and Pinterest, providing distinctive options and catering to completely different artistic wants.

On this article, we’ll discover the variations between Instagram and Pinterest, serving to you perceive their functionalities, person demographics, content material varieties, engagement, discoverability, and promoting alternatives for an eCommerce model.

Instagram vs. Pinterest: Consumer Base & Demographics

Let’s begin with the fundamentals. The primary criterion that ought to affect your selection of the platform is whether or not your audience is there or not. Let’s have a look at how Instagram and Pinterest are completely different from one another audience-wise.


Instagram owns a various person base. It attracts people of all ages however notably caters to youthful individuals, with millennials and Era Z making up a good portion of Instagram customers.

📊 Listed here are some stats so that you can know:

💡 Tip: Verify our information on the right way to discover your audience on Instagram with Combin Progress. This device helps you to arrange slim searches primarily based on completely different standards and discover actual individuals and posts that you just’tr in search of.


Pinterest has taken its area of interest as a picture discovery platform, primarily attracting individuals in search of inspiration, concepts, and curated content material. Its demographic is broad, however Pinterest is generally utilized by ladies. Customers on Pinterest span completely different age teams, with a major presence of millennials and Gen Z.

📊 Some curious Pinterest stats:

  • 400+ million lively customers.
  • 85% of customers scroll Pinterest from cellular units.
  • 240 billion pins are saved by customers.
  • 43% of pinners are from the US.
  • 76% of customers are ladies, with the largest viewers section being ladies aged 25-34.
  • Pinterest has 23 million Gen Z customers.

Instagram vs. Pinterest: Platform Performance & Options


Instagram is primarily centered on picture and video sharing. It allows customers to add and edit pictures or movies, share carousel posts, add captions, add a clickable hyperlink to the account bio, and interact with content material by way of likes, feedback, and direct messaging.

Instagram tales, Reels, Guides, and Broadcast Channels present further methods to share and devour content material. Now, along with hashtags and geotags, key phrases added in a caption additionally play a significant function in discoverability.


Pinterest is generally about visible discovery and saving content material for future reference, slightly than importing way of life vlogs or sharing private stuff. Customers create boards to classify and save pictures or movies referred to as Pins.

Pinterest presents a search operate to discover content material primarily based on key phrases, pursuits, or classes and emphasises the significance of Search engine marketing-friendly descriptions and key phrases for enhanced visibility and discoverability.  

Customers can observe boards and repin content material to their very own boards, creating personalised collections. Customers are additionally inspired to create their very own public or personal boards.

💡 Attention-grabbing to know is that 85% of weekly customers have made a purchase order from Pinterest pins.

Instagram vs. Pinterest: Content material Varieties


Instagram is the very best place to indicate private moments, way of life content material, and visible storytelling. Customers typically share pictures and movies that depict their each day lives, travels, hobbies, or particular occasions.

Instagram presents a various vary of content material varieties and permits customers to leverage varied options to interact their viewers:

  • Picture posts
  • Instagram tales
  • Instagram Reels
  • Instagram Reside
  • Story Highlights
  • Instagram Guides
  • Joint posts

  • Instagram Broadcast Channels


Pinterest is finest for curating inspiration and concepts throughout varied classes. It serves as a hub for DIY initiatives, house decor, style traits, recipes, make-up tutorials, magnificence movies, and far more. Companies discover worth in Pinterest as a advertising device to showcase merchandise, drive visitors to their web sites, and join with an viewers actively searching for concepts and inspiration.

Listed here are the important thing content material varieties on Pinterest:

  • Boards are collections of associated pins organised round particular themes or matters. Customers can create boards to curate and save pins. eCommerce manufacturers can create boards that showcase completely different product classes, type inspirations, DIY concepts, or seasonal collections. Organising pins into boards helps customers uncover and discover content material in a cohesive and organised method. You may as well invite different customers to collaborate in your board.
  • Wealthy Pins are a kind of natural Pin that robotically syncs info out of your web site to your Pins.

Instagram vs. Pinterest: Engagement & Interactions with Content material


Instagram encourages engagement by way of likes, feedback, saves, shares (reposts), replies to tales, and direct messaging. Instagram fosters group constructing and social connections by permitting customers to tag associates, point out accounts, or share posts to their tales.

Customers may reshare their Reels to tales and vice versa — create Reels out of present tales and highlights.

Instagram tales allow you to interact together with your group by sharing intercative stickers, polls, Q&A, including captions to tales, and much more!


Pinterest’s main focus is on saving, sharing, and discovering content material. Customers interact with pins by repinning them to their very own boards, enabling them to curate personalised collections of inspiration.

Pinterest additionally promotes engagement by way of feedback and likes on particular person pins. Whereas interactions will not be as fast or outstanding as on Instagram, customers can go away feedback on pins to precise appreciation, ask questions, or present suggestions. You may as well observe whole accounts on Pinterest and browse their saved pins.

Instagram vs. Pinterest: Discoverability & Attain


Discoverability on Instagram is pushed by the platform’s algorithm on the Discover web page, Reels tab, and feed. The Discover web page presents a curated number of content material tailor-made to customers’ pursuits and engagement patterns. Through the use of related hashtags location tags, and key phrases in posts customers can improve their visibility and attain a wider viewers.

Moreover, Instagram has lately reorganised its feed, permitting customers to modify between the algorithm-curated feed and the chronological one. We made a put up about it earlier than, so have a look.


Pinterest’s search operate performs a significant function in discoverability. Customers can seek for particular key phrases, matters, or pursuits to seek out related pins and boards. Pinterest’s algorithm additionally suggests associated pins primarily based on customers’ saved content material and pursuits, making certain a personalised discovery expertise on the principle feed. Optimising pin descriptions with Search engine marketing-friendly key phrases helps enhance visibility and will increase the probability of reaching a broader viewers.

Instagram vs. Pinterest: Promoting & Enterprise Alternatives


Instagram presents varied promoting and enterprise alternatives. Paid content material seem in customers’ feed, tales, Reels, and Discover web page.

  • Branded content material with paid sponsorship of influencers’ content material.
  • Instagram Purchasing and product tagging allow companies to showcase their merchandise and supply a seamless purchasing expertise for customers (even in dwell streams).
  • Instagram paid adverts (feed posts, Reels adverts, and tales).
  • Instagram Insights and Analytics permit you monitor how your adverts and natural content material carry out.

By utilising these promoting and enterprise alternatives on Instagram, manufacturers can successfully promote their services or products, interact with their audience, and drive conversions.


Pinterest gives promoting alternatives by way of promoted pins and purchasing adverts. Promoted pins seem in customers’ feeds or search outcomes, rising the visibility of manufacturers and merchandise.

  • Promoted Pins are paid ads that seem in customers’ feeds and search outcomes. Manufacturers can create visually interesting pins and goal them to particular demographics, pursuits, or key phrases. They seamlessly mix with natural content material, rising their visibility and engagement.
  • Purchasing Adverts embody product pictures, pricing, and availability info. When customers click on on a Purchasing Advert, they’re directed to the model’s web site or a particular product web page, rising the probability of conversions. Purchasing Adverts are notably helpful for eCommerce manufacturers seeking to drive gross sales and showcase their product catalogue.
  • Video Adverts autoplay in customers’ feeds and might drive increased engagement and model consciousness.
  • Buyable Pins permit customers to make purchases instantly throughout the Pinterest platform. eCommerce manufacturers can combine their product catalogues with Buyable Pins, offering a seamless purchasing expertise for customers and driving conversions.
  • Pinterest Analytics present worthwhile insights into viewers behaviour, content material efficiency, and engagement. Manufacturers can monitor metrics comparable to impressions, clicks, saves, and click-through charges to guage the effectiveness of their campaigns.
  • Pinterest for Enterprise is a devoted platform, offering manufacturers with assets, suggestions, and finest practices for utilising the platform successfully. The platform presents academic content material, success tales, and instruments to optimise campaigns, monitor efficiency, and interact with the Pinterest group.

Instagram vs. Pinterest for eCommerce Model: Which Platform to Select

When deciding between Instagram and Pinterest for an eCommerce model, a number of components needs to be thought of to make an knowledgeable selection. Nonetheless, we propose it’s best to use each of the platforms and cross promote your content material each on Instagram and Pinterest, particularly if the core of your targret viewers is younger ladies.

In the end, the selection between Instagram and Pinterest for an eCommerce model depends upon your particular enterprise targets, audience, content material technique, and the character of your merchandise. It is important to often monitor and analyse the efficiency and conversions on every platform to refine your technique and make sure you’re profiting from your chosen platform(s).

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