What’s Lemon8? And Ought to Entrepreneurs Begin Utilizing it?

What’s Lemon8?

Lemon8 is a photograph and video-sharing app developed by ByteDance, the mum or dad firm of TikTok. In line with its App Retailer description, Lemon8 is a platform for younger creatives to share various content material. From vogue, make-up, meals, journey, homewares, pets, and extra. It has been described by some TikTok influencers as a cross between Instagram (earlier than Reels) and Pinterest.

what is lemon8?

How is Lemon8 completely different from TikTok and Instagram?

Whereas Lemon8 is analogous to TikTok and Instagram, additionally it is distinctive in its personal means. In contrast to TikTok, which focuses on short-form movies, it’s extra centered on pictures. The app additionally provides customers a number of instruments. Yow will discover templates, stickers, filters, and fonts to create posts, in addition to a carousel characteristic that enables for a number of pictures in a single submit. The app has each a “Following” and a “For You” web page. Nevertheless,  the content material is break up into six subject tabs (Style, Magnificence, Meals, Wellness, Journey, and House), plus an “All” tab.

What is Lemon8?

Present utilization of the Social Media Platform Lemon8

At the moment, it’s closely user-generated content material centered, with no main manufacturers having a notable presence on the app but. Nevertheless, it’s solely a matter of time earlier than extra manufacturers start to benefit from the platform. For corporations not but prepared to begin creating Lemon8-specific content material, it’s nonetheless value getting on the platform. As a model, it’s good to see what’s trending in your area of interest and safe your model username. That is very true for these within the vogue, wellness, and meals industries.

Ought to entrepreneurs be utilizing it?

The user-generated really feel of Lemon8 could possibly be a giant a part of what’s attracting new customers. On platforms equivalent to Instagram and TikTok, the place influencer advertising and marketing is anticipated, customers can typically really feel continually offered to. The authenticity of the natural content material on on this platform could be a breath of contemporary air. That is particularly so in comparison with the fixed stream of sponsored content material on different platforms.

For manufacturers seeking to set up a presence on this new social media platform, right here’s one thing to pay attention to. Having a wholesome mixture of natural, user-generated, and promotional content material may help keep away from fatiguing audiences. It’s essential to notice that it’s nonetheless a comparatively new platform. However having seen the success of TikTok, it’s value contemplating including Lemon8 to your social media technique.

If you want to see how Lemon8 could possibly be used to enrich your present social media technique, request a proposal from us at https://www.getkobe.com/.

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