What’s the ROI of a blue examine mark?

ROI of a blue check mark

On the most recent episode of The Advertising Companion, I made a decision to take a deep dive into the nooks and crannies of social media advertising and marketing, and there’s no one higher to accompany me than advertising and marketing genius Dennis Yu.

Dennis research the artwork and science of social media success to the Nth diploma and we get into some fascinating discussions that embrace:

  • The ROI of a blue examine mark
  • The viral energy of feel-good tales
  • A social media platform that’s killing it proper now
  • How social media platforms are utilizing facial and picture recognition to raise content material
  • Why replay charge is the important thing to success on TikTok
  • Insights into what’s occurring with Meta and the metaverse

Dennis additionally shares a novel perspective on how search engines like google and yahoo and social platforms are turning over info to the US authorities. However TikTok doesn’t must … which may very well be influencing the federal government’s place with that platform.

Click on right here to take heed to episode 270

Sources talked about on this present

TikTok Promoting e-book

Weblog publish: Why hate is sweet for enterprise

Ocean Spray cranberry juice case research

Mark SchaeferMark Schaefer is the manager director of Schaefer Advertising Options. He’s the writer of a few of the world’s bestselling advertising and marketing books and is an acclaimed keynote speaker, faculty educator, and enterprise advisor. The Advertising Companion podcast is among the many high enterprise podcasts on the planet. Contact Mark to have him communicate at your organization occasion or convention quickly.

Comply with Mark on TwitterLinkedInYouTube, and Instagram.

Illustration courtesy MidJourney

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