Why (and How) Manufacturers Ought to Leverage and Concentrate on TikTok


There’s little doubt about it. TikTok has taken the world by storm. As one of many world’s fastest-growing apps to achieve one billion customers, TikTok is now changing into one of many notable social media platforms that manufacturers can promote on.

As a consequence of its unprecedented reputation, manufacturers which were early adopters on the platform have had large alternatives to determine a presence on TikTok and make their mark.

Whereas different manufacturers have been tiptoeing on the app for some time, it can’t be denied that its 18% common engagement charge with micro-influencer content material reveals that there’s no purpose why manufacturers mustn’t hop on the TikTok bandwagon in 2022.

Why manufacturers needs to be on TikTok proper now

REASON 1: Lead the dialog with participating video content material.

One of many main drivers behind the success of TikTok is its uncooked and genuine content material that serves as a stark distinction to a fastidiously curated Instagram feed. Authenticity is the important thing to its lighthearted music and video mixture, and types don’t should overproduce their movies. As a substitute, they’ll begin and open conversations with their viewers, reply questions, and interact within the newest tendencies. The “Don’t make adverts, make TikToks” mantra encapsulates TikTok’s model of distinctive and lighthearted video content material that marries leisure and commercial to attract collectively viewers throughout age teams and areas.

REASON 2: Companion with creators on the platform to advertise your model.

Moreover the upper engagement charge, influencers on TikTok are comparatively more cost effective than different social media platforms. Influencers that mastered storytelling from a short-form video format could be discovered on TikTok’s Creator Market. It’s a hub connecting manufacturers to TikTok creators to see whose viewers will finest match their marketing campaign objectives. Manufacturers can contact these creators straight or work with businesses to assist them with the video marketing campaign.

REASON 3: Develop your personal account with participating video adverts.

Manufacturers have entry to TikTok for Enterprise which might provide varied advertising options for manufacturers. Alternatively, manufacturers may also use third-party advertising companions like Shakr to assist them create and scale participating video adverts throughout TikTok. TikTok is unquestionably right here to remain, and placing a partnership with advertising companions like Shakr might help manufacturers leverage the platform’s distinctive capabilities.

How manufacturers can leverage TikTok

·   Use the algorithm to your benefit

The important thing to being profitable on TikTok is to determine tips on how to make the model get as many eyeballs as potential. TikTok’s algorithm is exclusive because it has a posh system designed to serve customers content material with what it believes to be of excessive curiosity. Which means that the extra engagement and views the model has with its TikTok movies, the extra possible it is going to be served to bigger audiences. Consumer indicators for the model can embody likes, feedback, shares, video completions, and re-watches. Manufacturers want to notice that follower depend doesn’t affect how the TikTok algorithm ranks a video content material. Which means that manufacturers who’re new on the platform may even have a possibility for his or her video to go viral.

·   Create a distinct segment neighborhood for the model.

TikTok has a novel functionality of categorizing a model’s content material based mostly on consumer curiosity. Creating a distinct segment neighborhood of followers and followers for the model is a vital consider reaching its full potential within the app, and it goes past simply viewing the content material. A really engaged TikTok fan base supplies credibility for the model, and it additionally expands its viewership. Manufacturers can function subject material consultants that may assist construct a neighborhood of followers by answering questions on feedback and responding to them with a video. Video responses are a fantastic instrument that demonstrates the model’s ardour and care for his or her TikTok neighborhood, and it additionally builds credibility and supplies crucial data to potential prospects.

·   Enhance visibility with video adverts

TikTok sometimes favors movies which can be simple to digest and caters to customers with quick consideration span. That’s why manufacturers have to create compelling video adverts that seize consideration and generate engagement and conversions. Shakr allows manufacturers to create dynamic video adverts for his or her product catalogs on TikTok. With TikTok positioning itself to grow to be the Number one procuring expertise app, manufacturers that scale their adverts to spotlight their product catalog on the app will significantly profit from TikTok’s shoppable advert options.

·   Hop on tendencies and hashtags

The peak of TikTok’s reputation is rooted in tendencies that always pop up within the face-paced world of social media. Manufacturers that grew to become profitable on the platform had been people who didn’t take themselves too critically and people who immediately jumped on tendencies. Give the model the inventive freedom and the flexibleness to publish rapidly on TikTok to assist them hop on tendencies rapidly and improve the chances of the video to viral. 

How Shakr Can Assist Create Profitable TikTok Advertisements 

STRATEGY 1: Dynamic Showcase Advertisements

Increase gross sales with higher product adverts.

Shakr might help manufacturers serve the appropriate product advert, to the appropriate particular person, on the proper time on TikTok. All with out compromise on inventive high quality or model pointers. Distinctive and personalised TikTok adverts are extra compelling. Shakr might help manufacturers attain the appropriate demographic with its Dynamic Showcase Advertisements. By Shakr’s extremely scalable Artistic Lab, manufacturers can win again misplaced guests with retargeting or discover new potential patrons by broad viewers focusing on.

STRATEGY 2: Dynamic Climate Advertisements

Let the climate determine your video advert content material.

Shakr’s cutting-edge Dynamic Climate Ads might help manufacturers routinely create and serve video adverts knowledgeable by real-time climate circumstances with out compromising inventive high quality or model pointers on the TikTok platform. With Shakr’s Dynamic Climate Advertisements, manufacturers on TikTok are empowered to deploy related video adverts which stand out and seize individuals’s consideration. Reside climate knowledge informs which inventive is to be served at any given time, guaranteeing the model’s adverts are at all times as related because the native climate circumstances. 

STRATEGY 3: Dynamic Geo Advertisements

Join together with your viewers with domestically related adverts.

Localization is a vital issue within the TikTok algorithm. With Shakr’s Dynamic Geo Advertisements, manufacturers can create hyper-localized video adverts. By creating distinctive video creatives inside the model’s native demographics, manufacturers can create hyper-local video campaigns to interact the model’s native TikTok customers.  

How one can get began with Shakr

STEP 1: Strategize

Tell us your marketing campaign goal. We are going to craft an motion plan to get you there.

STEP 2: Put together

Put together your product feed and a inventive template.

STEP 3: Launch

Launch the video marketing campaign by the catalog gross sales goal in your TikTok adverts supervisor.

Shakr will assist your model begin creating successful video advert campaigns on TikTok!

We’re right here that can assist you create profitable advert campaigns with successful movies on the most popular video-sharing app at this time. Shakr will show you how to create participating video content material that may assist improve your model’s visibility on TikTok.

Need to be taught extra? Request a demo at this time!

References:

Ehlers, Ok. (2022). Council Put up: How Manufacturers Can Leverage TikTok. Retrieved 20 April 2022, from https://www.forbes.com/websites/forbesagencycouncil/2021/07/26/how-brands-can-leverage-tiktok/?sh=768896823b9dForest, A. (2022). Council Put up: Why Manufacturers Should Focus On TikTok Now (And How). Retrieved 20 April 2022, from https://www.forbes.com/websites/forbesagencycouncil/2021/10/11/why-brands-must-focus-on-tiktok-now-and-how/?sh=727702204953



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