Working With Most cancers Marketing campaign Wins Well being Grand Prix for Good

CANNES, France – The marketing campaign launched by Publicis Groupe’s chief govt Arthur Sadoun to assist individuals working whereas receiving most cancers therapy has been awarded the Well being Grand Prix for Good at Cannes Lions. Different Grand Prix awards have gone to a medical insurance marketing campaign and a expertise resolution.

Launched in Davos earlier this 12 months, “Working with Most cancers” aimed to drive progress throughout cultures and areas to finish the stigma of most cancers within the office. International corporations, together with Financial institution of America, subsequently signed as much as the marketing campaign. Most lately the French authorities has additionally agreed to the pledge, which adopted Sadoun’s personal prognosis and treatment for the illness.

Talking at Cannes Lions, jury president for the class, Sueann Tannis, senior director of worldwide communications for the United Nations Basis, lauded the power of the marketing campaign to “scale throughout sectors,” with employers at giant and small companies all able to signing up.

“As troublesome as a subject as it’s, this proves that actual tales, collective motion, and robust, sensible creativity can assist have an effect on change on the planet,” she added.

“It was deeply enlightening to assist us perceive what the experiences are for people who find themselves residing with most cancers within the office. But it surely additionally was deeply inspiring as a result of what we noticed was one promoting company big making a daring enterprise selection and bringing alongside a neighborhood of multinational firms,” continued Tannis.

In an announcement, Arthur Sadoun commented: “On behalf of the 600 firms which have already pledged, I want to sincerely thank the jury for elevating ‘Working with Most cancers’ to a different stage of worldwide consciousness. Receiving the esteemed Grand Prix for Good recognition additional demonstrates what is feasible after we come collectively for optimistic change. As an trade, there aren’t that many causes or social initiatives that we will wholly have an effect on. Erasing the stigma of most cancers within the office is one we will tackle and alter endlessly.”

Pharma Lions

In the meantime, Brazilian firm Europharma and Dentsu Inventive’s work with “Scrolling Remedy” received the Grand Prix for the Pharma Lions. The facial recognition software was launched to help the rehabilitation of Parkinson’s victims by exercising the muscular tissues on their faces whereas accessing social media.

President of the Pharma jury, Joshua Prince, CEO, Skilled Group for Omnicom Well being Group, described the marketing campaign as “extremely nicely accomplished.”

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