11 Social Media Platforms for Entrepreneurs in 2024!

For those who’ve been even remotely energetic on TikTok, chances are high you’ve encountered a sure “unhinged” inexperienced owl. Sure, you guessed it proper – we’re speaking about Duo, the quirky mascot of the language-learning app Duolingo

Duo isn’t simply your common mascot. This feathery good friend has taken the web by storm with its quirky character and unpredictable antics. From mild reminders to borderline threats about not maintaining together with your language classes, Duo has turn into a cult favourite, particularly amongst Gen Z customers.

However what’s much more spectacular is how Duolingo has leveraged this quirky character to skyrocket its presence on social media, notably on TikTok. As Katherine Chan, Duolingo’s advertising and marketing director, stated: “A major quantity of our person progress comes from individuals seeing us on TikTok.”

And it’s not nearly throwing out any content material. Duolingo understands the nuances of every platform. As Chan explains, “The audiences are simply completely different. What works on TikTok may not essentially resonate on Instagram or Fb.” As an example, whereas Duo’s twerking antics would possibly rack up hundreds of thousands of views on TikTok, they fall flat on Instagram Reels.

So, it’s essential to know which platforms fit your model finest. As entrepreneurs it’s essential to fastidiously consider professionals and cons of social media platforms earlier than you start your advertising and marketing technique. That’s the place this text is available in that can assist you.

We’ve finished the analysis, sifted via the noise, and compiled an inventory of the highest social media platforms in 2024. Some you’ll acknowledge, others could be new to you. However each has the potential to raise your model and join you together with your target market in significant methods. So, let’s start.

Why Must you Sustain With Social Media Tendencies?

Social media is sort of a buzzing market the place developments pop up and fade away sooner than you possibly can say “scroll.” However why do you have to trouble maintaining with these developments amidst all the opposite issues in your plate? Let’s break it down.

1. Catch the Wave of Reputation: Social media developments are like waves within the ocean of on-line chatter. They arrive and go rapidly, however while you catch one on the proper time, it may give your model an enormous increase. By staying on prime of what’s trending, you possibly can trip the wave of recognition and get your message on the market earlier than it’s outdated information.
2. Keep Related and Aggressive: Relevance is essential within the fast-paced world of social media. If you’d like your model to face out and keep forward of the competitors, it’s essential to be a part of the dialog. Maintaining with social media developments helps you do exactly that by guaranteeing that your content material is recent, participating, and according to what your viewers needs to see.
3. Interact Your Viewers: As we speak’s shoppers are savvy, and so they count on manufacturers to maintain up with the instances. By incorporating present developments into your social media technique, you possibly can seize the eye of your viewers and maintain them engaged. Whether or not it’s a viral meme or a well-liked hashtag, tapping into what’s trending exhibits your viewers that you simply’re paying consideration and that you simply’re tuned in to what they care about.
4. Seize New Alternatives: Social media developments aren’t nearly staying related; they’re additionally about recognizing new alternatives. You’ll be able to establish new methods to attach together with your viewers and showcase your model in a recent mild by maintaining a tally of what’s sizzling proper now. Whether or not it’s a brand new platform, a well-liked subject, or a trending format, staying within the loop can open up doorways on your model and enable you attain new heights.
5. Adapt and Evolve: The digital panorama is consistently altering, and types that fail to adapt get left behind. By staying up-to-date, you possibly can be sure that your model stays agile and conscious of the ever-shifting currents of on-line tradition. Whether or not it’s a brand new algorithm or a change in client habits, being conscious of what’s taking place on the earth of social media lets you pivot and modify your technique accordingly.

Maintaining with social media developments isn’t only a nice-to-have; it’s vital for any model wanting to achieve the digital age. Don’t let the fast-paced world of social media move you by—bounce in, keep knowledgeable, and trip the wave of success!

Prime 8 Social Media Platforms Entrepreneurs Ought to Watch in 2024!

1. Fb

• What it does: Fb is a social media platform the place customers can join with family and friends, share updates, photographs, movies, and be part of communities primarily based on pursuits.
• Institution: Fb was based by Mark Zuckerberg, alongside along with his school roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. It was launched in February 2004.
• Month-to-month Energetic Customers (MAU): As of the second quarter of 2023, Fb had 3.05 billion month-to-month energetic customers.

Why Ought to Entrepreneurs Think about Utilizing Fb?

1. In depth Promoting Instruments: Fb gives a spread of refined promoting instruments that permit entrepreneurs to focus on their desired viewers exactly primarily based on demographics, pursuits, behaviors, and extra.
2. Excessive Engagement Charges: Regardless of its immense person base, Fb maintains spectacular ranges of engagement, with customers spending almost 20 hours per thirty days on the platform. This presents enormous alternatives for entrepreneurs to seize the eye of their viewers via compelling content material and ads.
3. Sturdy Analytics: Fb gives complete analytics and insights into marketing campaign efficiency, permitting entrepreneurs to trace key metrics, measure ROI, and optimize their methods accordingly. This data-driven strategy permits entrepreneurs to repeatedly enhance the effectiveness of their campaigns.

2. YouTube

• What it does: YouTube is a platform the place customers can watch and share movies on numerous subjects, starting from leisure to academic content material.
• Institution: Based by Steve Chen, Chad Hurley, and Jawed Karim in 2005, YouTube has since turn into one of the vital fashionable web sites globally.
• Month-to-month Energetic Customers (MAU): Each month, round 2.491 billion individuals use YouTube to look at movies.

Why Ought to Entrepreneurs Think about Utilizing YouTube?

1. Heavy Site visitors: Daily, customers collectively watch about 1 billion hours of video on YouTube, amounting to roughly 15 billion movies seen day by day. This excessive stage of exercise presents an enormous viewers for entrepreneurs to achieve.
2. Greater Visibility on Google: YouTube movies typically seem in Google search outcomes, enhancing the net presence of companies and growing their visibility to potential prospects. With over 800 million movies hosted on the platform and 500 hours of latest video content material uploaded each minute, there are ample alternatives for companies to face out.
3. Construct Your E-mail Listing on YouTube: YouTube gives instruments for entrepreneurs to combine sign-up types into movies, facilitating the expansion of their e-mail lists.
4. A number of Video Sorts: From explainer movies to buyer testimonials, YouTube gives quite a lot of codecs for companies to showcase their model. By catering to completely different viewers preferences, companies can successfully have interaction with their goal demographic.

3. Instagram

• What It Does: Instagram is primarily a visible platform, making it perfect for companies with visually interesting services or products.
• Institution: Based in 2010 by Kevin Systrom and Mike Krieger.
• Month-to-month Energetic Customers (MAU): Instagram boasts over 2 billion month-to-month energetic customers.

Now, why ought to entrepreneurs care about all this? As a result of Instagram is a goldmine for reaching out to individuals. It’s not only a place for sharing cat movies – it’s the place individuals go to seek out new issues to purchase and study new manufacturers. So when you’re making an attempt to get your model on the market, Instagram is the place to be!

Let’s dive into some numbers to see simply how huge of a deal Instagram is:

1. Most popular Platform of Gen Z and Millennials: Instagram is the go-to platform for youthful generations. Greater than half of its customers fall into the 18 to 34 age teams mixed. In case your target market contains Gen Z or millennials, Instagram is the place you’ll discover them.
2. Third Most-Used Social Platform: Instagram isn’t simply fashionable, it’s one of many prime canine within the social media world. It’s proper up there with Fb and WhatsApp, that are additionally owned by the identical firm. If you wish to attain a large viewers, Instagram is the place it’s at.
3. Second Favourite Social Media Platform: In line with a worldwide survey, Instagram ranks because the second most-liked social media platform. Individuals love spending time on Instagram, scrolling via photos and movies.
4. Engagement Charges: Instagram customers are actively participating with content material. The common engagement charge for an Instagram put up may appear low at round 0.60%, however it may possibly fluctuate relying in your business.

Instagram isn’t slowing down anytime quickly. With its mother or father firm, Meta, continuously innovating and including new options, the platform is barely going to get larger and higher. So when you’re not already on Instagram, now’s the time to leap on board and begin reaching out to your viewers in a complete new approach.

4. Tiktok

• What it does: TikTok is a social media app the place individuals create and share quick movies, often set to music. It’s all about being inventive and having enjoyable.
• Institution: TikTok was based by a Chinese language firm referred to as ByteDance in 2016. It began out in China as an app referred to as Douyin and later grew to become TikTok when it expanded to different nations.
• Month-to-month Energetic Customers (MAU): There are over 1.218 billion individuals who use TikTok each month.

For those who’re a enterprise, TikTok is a good way to achieve an enormous viewers of younger, engaged customers. Whether or not you’re promoting garments, make-up, or devices, TikTok may help you get your message on the market and increase your gross sales. Let’s check out among the statistics:

1. Engagement Charges: TikTok boasts spectacular engagement charges. With 29% of its energetic installs opening the app day by day, it’s the second most participating app after Instagram. This excessive stage of engagement implies that your advertising and marketing content material is extra prone to be seen and interacted with by customers.
2. Influencer Advertising Potential: Influencers are a giant deal on TikTok, and collaborating with them will be extremely efficient for entrepreneurs. Advertisements with creators on TikTok have been proven to drive a 26% enhance in model favorability amongst social/video platform customers within the U.S. This demonstrates the ability of influencer advertising and marketing on the platform.
3. Return on Funding: TikTok advertisements provide a robust return on funding for entrepreneurs. On common, advertisers are seeing a return of $2 for each $1 spent on the platform. This demonstrates the effectiveness of TikTok advertisements in driving outcomes for companies.
4. Trending Challenges and Viral Content material: TikTok is thought for its viral challenges and developments, which frequently acquire widespread consideration and participation from customers. Entrepreneurs can leverage these developments to create content material that resonates with their target market and generates buzz round their model.

For entrepreneurs seeking to promote their model, TikTok gives a novel alternative to attach with a big and engaged viewers in a enjoyable and inventive approach.

5. X (Previously ‘Twitter’)

• What it does: X is a social media platform that permits customers to share quick messages, concepts, and content material with others.
• Institution: It was based by Jack Dorsey, Biz Stone, and Evan Williams again in 2006.
• Month-to-month Energetic Customers (MAU): X boasts greater than 550 million customers.

Why Ought to Entrepreneurs Think about ‘X’?

1. Your Profile Will Drive Site visitors to Your Web site: X profiles function a gateway to manufacturers’ on-line presence, driving visitors to their web sites and inspiring additional exploration. With almost half of customers visiting a model’s web site after viewing their X profile, optimizing profiles for consistency and relevance is important for maximizing conversions.
2. Promoting Spend is Low & Efficient: Promoting on X gives an economical technique of reaching goal audiences. With campaigns delivering a 40% greater return on funding in comparison with different media channels, X’s promoting choices present wonderful worth for entrepreneurs.
3. Group Administration is Doable with Branded Hashtags: Branded hashtags allow efficient neighborhood administration and person engagement. Comprising 70% of the overall hashtag panorama, entrepreneurs can use these instruments to create model communities, facilitate discussions, and supply user-generated content material.

6. Pinterest

• What it does: Pinterest is sort of a digital bulletin board the place you possibly can acquire and share inspiring photographs and movies. You’ll be able to manage these into completely different boards primarily based on themes or pursuits.
• Institution: Pinterest was based by Ben Silbermann, Evan Sharp, and Paul Sciarra in 2010.
• Month-to-month Energetic Customers (MAU): At the moment, Pinterest has over 450 million month-to-month energetic customers.

Why Ought to Entrepreneurs Think about Pinterest?

Pinterest is not only a social media platform; it’s a spot the place individuals actively search for concepts and inspiration. Right here’s why entrepreneurs ought to take note of Pinterest:

1. Excessive Buy Intent: 83% of Pinterest customers have made purchases primarily based on content material they noticed on the platform. This implies individuals are extra doubtless to purchase merchandise they uncover on Pinterest, making it a profitable platform for companies.
2. Various Content material: Pinterest isn’t only for photos of cute puppies or fancy desserts. It’s a hub for every kind of content material, together with weblog posts, tutorials, infographics, and movies. This implies entrepreneurs have a variety of choices to showcase their model and merchandise.
3. Drive Web site Site visitors: In contrast to another social media platforms, Pinterest permits customers to incorporate clickable hyperlinks of their posts. This implies entrepreneurs can drive visitors on to their web sites, growing the possibilities of conversions and gross sales.

7. LinkedIn

• What it does: LinkedIn is a social media platform designed particularly for professionals to attach, community, and share career-related data.
• Institution: LinkedIn was based by Reid Hoffman in 2003.
• Month-to-month Energetic Customers (MAU): LinkedIn has over 1 billion members worldwide, with hundreds of thousands of individuals utilizing it each month.

Why Ought to Entrepreneurs Think about LinkedIn?

1. Giant Skilled Viewers: Since LinkedIn is all about work, you’re reaching people who find themselves critical about their careers. In case your model is focusing on professionals, that is the place they hang around.
2. Nice for B2B Advertising: If what you are promoting sells services or products to different companies, LinkedIn is ideal. You’ll be able to join with decision-makers and different professionals who could be interested by what you provide.
3. Reliable Promoting: In comparison with different social media platforms, LinkedIn is seen as extra dependable by manufacturers. Advertisements on LinkedIn usually tend to result in precise gross sales or enterprise alternatives.
4. Skilled Networking: LinkedIn is all about making connections. You’ll be able to open up new alternatives for partnerships, collaborations, and progress, by networking with different professionals and companies.

8. Twitch

• What it does: Twitch is a dwell streaming platform primarily centered on online game content material.
• Institution: It was initially a spin-off of Justin.television, based in 2011 by Justin Kan.
• Month-to-month Energetic Customers (MAU): Twitch has greater than 140 million customers.

Why Ought to Entrepreneurs Think about Twitch?

1. Engaged Viewers: Individuals on Twitch aren’t simply passive viewers. They chat with one another and with the streamers in realtime. This implies they’re actually listening to what’s taking place, which is nice for advertising and marketing.
2. Interactive Promoting: In contrast to conventional advertisements, which individuals simply watch, on Twitch, viewers can work together with advertisements and even with the streamers. This makes your promoting extra participating and memorable.
3. Constructing Communities: Twitch isn’t only a platform; it’s a neighborhood. Manufacturers can turn into part of that neighborhood by sponsoring occasions or creating content material that resonates with Twitch customers.
4. Future Potential: Twitch continues to be rising and evolving. So, when you begin advertising and marketing on Twitch now, you may get forward of the competitors and construct a robust presence earlier than everybody else catches on.

Whether or not you’re aiming to achieve avid gamers, music lovers, or cooking fanatics, Twitch gives a novel alternative to have interaction with a various viewers via dwell interactions and immersive content material experiences.

Prime 3 New Social Media Platforms for 2024

When you could be accustomed to the large social media names, it’s price exploring new platforms as effectively. Being one of many first to hitch a brand new social media platform may give entrepreneurs a giant benefit. It’s like being on the entrance of the road earlier than everybody else will get there. When a brand new platform takes off, those that had been there from the start have a head begin in constructing a following and establishing their model.

1. Threads

• What it does: Threads is a text-based dialog app the place customers can share quick messages, photographs, movies, and hyperlinks with their community and interact in public conversations.
• Institution: Launched in July 2023 by its mother or father firm, Instagram.
• Month-to-month Energetic Customers (MAU): 130 million month-to-month customers as of the fourth quarter of 2023.

Why Ought to Entrepreneurs Think about Threads?

1. Prolonged Character Restrict: Threads permit as much as 500 characters per message, giving entrepreneurs more room to convey their message in comparison with platforms like Twitter. This enables for extra detailed storytelling and full ideas.
2. Integration with Instagram: Threads seamlessly integrates with Instagram, permitting entrepreneurs to cross-post content material between the 2 platforms. This helps attain a bigger viewers and enhance model visibility.
3. Verification: Verified Instagram accounts are mechanically verified on Threads, saving entrepreneurs the trouble of going via the verification course of once more. This provides credibility to their model presence on the platform.
4. Advert-Free Expertise (for now): Threads presently doesn’t show advertisements, offering customers with an uninterrupted looking expertise. Entrepreneurs can make the most of this ad-free setting to have interaction with customers with out distractions.

2. Lemon8

• What it does: Lemon8 is a recent social media platform that mixes parts of Instagram and Pinterest. It’s a spot the place customers can share their life-style pursuits corresponding to style, make-up, skincare, journey, well being & wellness, health, and meals via photographs and posts.
• Institution: Lemon8 was created by ByteDance, the identical firm behind the favored app TikTok. It was launched globally in early 2023.
• Month-to-month Energetic Customers (MAU): Initially, Lemon8 noticed fast progress, with over 4.1 million customers in the US inside its first few months and over 17 million customers by mid-2023. Nevertheless, its day by day energetic customers have decreased not too long ago, indicating a shift in its recognition.

Why Ought to Entrepreneurs Think about Lemon8?

1. Visible Model Enchantment: Lemon8 is photo-heavy and focuses on life-style content material, making it perfect for manufacturers in industries like style, magnificence, journey, and meals. In case your model depends on visible attraction, Lemon8 might be an important platform to showcase your services or products.
2. Catering to Gen Z: Lemon8 initially gained recognition amongst Gen Z customers, who make up a good portion of its person base. For manufacturers focusing on this demographic, Lemon8 gives a possibility to attach with potential prospects in an area the place they’re actively engaged.
3. Early Adoption Benefit: Being an rising platform, Lemon8 gives entrepreneurs the possibility to ascertain a presence earlier than it turns into oversaturated. By getting in early, manufacturers can construct a loyal following and stand out in a much less aggressive setting.
4. Engagement Alternatives: Lemon8 encourages a conversational and relatable tone, permitting manufacturers to attach with their viewers on a private stage. Creating a real voice and sharing content material that resonates with customers, entrepreneurs can foster significant interactions and construct model loyalty.

3. Substack

• What it does: Substack is a platform for creating and distributing e-mail newsletters. It’s a easy solution to share your ideas, tales, or experience instantly together with your viewers.
• Institution: Substack was based by Chris Finest, Hamish McKenzie, and Jairaj Sethi within the 12 months 2017.
• Month-to-month Energetic Customers (MAU): Substack has over 1 million individuals paying for subscriptions to publications every month.

Why Ought to Entrepreneurs Think about Substack?

1. Direct Reference to Viewers: Substack permits entrepreneurs to ascertain a direct line of communication with their viewers via e-mail newsletters. This direct connection permits them to bypass the noise of social media algorithms and ship content material on to their subscribers’ inboxes.
2. Engagement and Loyalty: E-mail newsletters have excessive open charges in comparison with social media posts. Subscribers to your Substack are prone to be extra engaged and constant, as they’ve actively chosen to obtain your content material of their inbox.
3. Group Constructing: Substack’s dialogue threads function fosters neighborhood engagement. Entrepreneurs can create a way of belonging amongst their subscribers by facilitating discussions and interactions round their content material.

So, whereas the large social media giants are nice for reaching a large viewers, exploring new platforms may help entrepreneurs join with area of interest audiences in a extra focused approach.

Ultimate Ideas

As we wrap up our exploration of the highest social media platforms for entrepreneurs in 2024, it’s essential to recollect one key precept: high quality over amount. It may be tempting to try to be in every single place . As a substitute, concentrate on those that matter most to your target market.

Similar to Duolingo strategically makes use of TikTok to attach with its viewers, entrepreneurs have to fastidiously select the platforms that align with their model and target market. Whether or not it’s Instagram for photos, LinkedIn for skilled connections, or Twitter for fast updates, every platform has its personal strengths.

So, earlier than diving headfirst into your social media technique, take the time to judge which platforms are finest suited to your model and aims. Think about the place your target market spends their time and what kind of content material resonates most with them.

Good Luck!

Additional Reads:

The Function of Hashtags in Social Media Advertising!

How Does Social Media Impression on Client Behaviour?

Sorts of Social Media Contents to Use in 2023-24!

How Cross-Posting Expands Your Social Media Sport!

Finest Social Media Automation Instruments to Use in 2024!