91% of individuals wish to see extra video advertising and marketing efforts from manufacturers — however realizing the place to start out could be intimidating. We’re sharing 22 video advertising and marketing examples and ads from the previous two years to assist encourage you.
Count on impactful tales from actual folks, quirky TikTok clips, interactive video adverts, and extra. Go seize some popcorn. You gained’t imagine a advertising and marketing group created a few of these.
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22 Video Advertising Campaigns You’ll Truly Get pleasure from Watching
1. Hubspot: That’s a Deep We Don’t Need To Roll In 😅
A whopping 672 million world downloads made TikTok probably the most downloaded app in 2022. Reduce to 2023, and 53% of entrepreneurs are growing their TikTok investments (HubSpot Weblog Analysis).
The beauty of this platform is that customers don’t anticipate good video manufacturing. So that you don’t want an infinite price range to get began. However TikTok customers do anticipate to be entertained.
That’s why we love this quirky HubSpot advert that makes use of humor to talk on to its target market (gross sales reps). As a result of in case you begin a brand new gross sales job they usually pull up 20 totally different spreadsheets, it is an Adele-worthy second.
The Takeaway
Enjoyable, artistic, and relatable video advertising and marketing efforts usually carry out higher on TikTok than overproduced or formal movies. On this advert, HubSpot makes use of leisure to promote the advantages of its CRM with out being too salesy.
2. Heinz: Heinz A.I. Ketchup
AI speak has dominated the advertising and marketing area for the final 12 months or so. It seems synthetic intelligence is a scorching matter in most spheres. Yep, together with the world of condiments — extra particularly, Heinz Ketchup.
To create the daring “Heinz A.I. Ketchup” advert, Rethink Canada fed text-to-image program Dall-E 2 the immediate ‘ketchup.’ The end result was a close to reproduction of the long-lasting Heinz Ketchup bottle. That led the artistic company to check different ketchup-themed prompts.
From “ketchup road artwork” to “ketchup synth-wave,” irrespective of the immediate variation, every AI-generated rendition resembled Heinz Ketchup. With this stroke of promoting genius, Rethink Canada proved that “even AI is aware of that ketchup is Heinz.”
The Takeaway
The advert leverages the long-lasting nature of the Heinz model whereas including a reactive layer in response to AI. Heinz produced top-of-the-line AI-themed video adverts of 2022 and top-of-the-line video advertising and marketing examples normally.
3. Jeni’s Splendid Ice Lotions: Construct Your Personal Ice Cream Sandwich
Not less than watch from the 20-second mark.
Jeni’s Splendid Ice Lotions is a modest ice cream store from Columbus, Ohio, and its YouTube channel proves you don’t want studio-level gear to make lovable movies.
This trendy dessert parlor makes use of catchy music and “from the bottom up” elements to feed its clients’ pursuits earlier than they’ve even had a scoop. Additionally, there’s one thing so satisfying about seeing meals made in entrance of you.
The Takeaway
That is terrific small enterprise advertising and marketing. If you launch an account on YouTube or one other social community, hit the bottom operating with content material that’s authentically you.
Come out swinging with a mode and tone you wish to be recognized for. An excessive amount of content material is created on daily basis to attend in your viewers to return to you.
4. Reebok: CrateMaster (A Movie by Kerby Jean-Raymond)
Reebok has grow to be recognized for its masterful messaging. Their advertising and marketing efforts really feel like greater than an commercial — they normally have a strong message, too. On this vein, “CrateMaster” maintains Reebok’s tried and examined custom.
The mini-movie tells the story of a “grassroots inner-city basketball and the group of youth who construct the sport from the bottom up.”
From the primary body, author and director Kerby Jean-Raymond immerses you within the near-nine-minute narrative.
Sure, you heard that proper. A near-nine-minute grasp class of story-driven video advertising and marketing that retains you hooked till the tip.
The Takeaway
The brief movie doesn’t simply inform you a narrative. It places you proper within the image by utilizing nostalgia, as demonstrated by the next YouTube remark:
“The nostalgia! Man, I bear in mind the vitality, the scent, the scars from taking part in ball on crates.”
One other fantastic contact is how the advert prioritizes narrative over product placement. There’s a transparent name to motion on the finish, however Reebok retains its product placements delicate all through.
5. Ceragon: Product Advertising Video marketing campaign by Penguin Methods
You realize the age-old story. You’re nearly to tuck right into a scrumptious meal when somebody asks you to clarify what disaggregated wi-fi backhaul is.
Fortunately for us, when that occurred to Penguin Methods’ consumer, Ceragon, somebody was round to seize the story in motion.
The remainder of this tongue-in-cheek video entails our would-be burger client, utilizing a burger analogy to clarify disaggregated wi-fi backhaul expertise.
The Takeaway
The explainer video advert works as a result of it makes use of one thing relatable (meals) to clarify superior expertise. Plus, it does so in a manner that’s simple for the target market to digest (ba-dum-tss).
It additionally avoids being a generic explainer video by displaying the model’s character.
6. Coinbase: Much less Speak, Extra Bitcoin.
It price a mighty $6.5 million to safe a 30-second advert slot for the 2022 Tremendous Bowl. That determine doesn’t account for the large spending on advert manufacturing.
However what in case you may unleash a low-key, low-cost Tremendous Bowl advert that piqued folks’s curiosity a lot that it crashed your app?
Enter Coinbase’s “Much less Speak, Extra Bitcoin.” This easy (however genius) video advert includes a bouncing QR code. The code took curious onlookers to a web site that provided them the prospect to bag $15 in Bitcoin for signing up on Coinbase.
The Takeaway
In a sea of pricy Tremendous Bowl adverts, Coinbase dared to do one thing totally different. Its nod to the Bouncing DVD Emblem was nostalgic for some and totally novel to others. Both manner, what the 60-second advert lacked in manufacturing worth, it made up for with intrigue.
7. Asahi: Past Anticipated
Well timed advertising and marketing can yield unbelievable outcomes. Be it a reactive marketing campaign just like the “Heinz A.I. Ketchup” advert or one thing you possibly can plan for prematurely.
Within the case of Japanese beer model Asahi, their video advert coincided with a seasonal occasion, “Dry January.”
“Past Anticipated” takes the viewer on a tour of present-day Japan. There’s one factor in frequent throughout the high-rise buildings: neon indicators and an electrical environment.
In each vibrant setting, any person enjoys a 0.0% Asahi beer and has enjoyable doing it.
The Takeaway
“Past Anticipated” was a well timed response to a seasonal occasion. However it additionally spoke to a rising and evergreen development: Gen Z is consuming much less alcohol than earlier generations.
Asahi’s advert presents alcohol-free beer as a approach to be social with out feeling pressured to drink alcohol.
8. ALDI: Like Manufacturers Cake
If feuds weren’t entertaining, there’d be no urge for food for professional wrestling, boxing, or MMA. As entrepreneurs know, rivalries have traveled outdoors the realm of sports-based leisure — we will now watch our favourite manufacturers spar.
Maybe probably the most notorious model feud lately was Colin vs. Cuthbert. Within the purple nook, we had M&S’ Colin the Caterpillar cake, and within the blue, Aldi’s Cuthbert.
There’s lots of water below that bridge, and Aldi’s “Like Manufacturers Cake” advert capitalized on all of it with good humor.
The advert reveals Cuthbert and his caterpillar associates having fun with the 2 well-known muffins. Every part goes nicely till Colin crashes the social gathering, and a struggle emerges. However the true present stealer is the good copy on the finish of the video:
“Aldi. Like M&S. Solely cheaper”
*On muffins that appear to be caterpillars.”
The Takeaway
Humor is a strong advertising and marketing approach and even higher when it is self-deprecating. Aldi’s advert highlights that the model doesn’t take itself too severely.
Oh, it additionally showcases the worth distinction between the M&S caterpillar cake and Aldi’s cheaper various. This mixture of humor and self-depreciation created one other viral Aldi second when #Cuthparty amassed 3.3M views on TikTok.
9. FINALLY Company: INBOUND 2022 Vlog – Day 2 & 3
FINALLY Company is a progress advertising and marketing company that provides video manufacturing. Quick story shorter: Profitable businesses do not simply speak the speak. They present potential shoppers that additionally they use the companies they promote.
That’s why FINALLY Company’s casual vlog chronicling days two and three of their time at INBOUND 2022 works so nicely.
It reveals the viewer FINALLY’s video manufacturing expertise and the way potential shoppers may use video to market their enterprise.
The Takeaway
This video advertising and marketing instance works on a number of ranges.
It reveals the company’s video manufacturing prowess relatively than telling prospects they’ll do it.
Then, the video reveals their group attending knowledgeable seminar. That highlights their dedication to creating as entrepreneurs to serve their shoppers higher.
It additionally provides potential shoppers a glimpse behind the scenes, to allow them to get to know the folks behind the company.
10. Spinneys Grocery store: The Bread Examination
In Lebanon, by the point breast most cancers is identified, it’s typically too late to treatment. This concern is primarily pushed by cultural taboos, making it difficult to debate intimate physique elements.
Because of this, folks don’t discuss self-checking for breast most cancers.
Together with the assistance of influential Lebanese baker Um Ali, the British Islamic Medical Affiliation and McCann Well being sought to vary that.
By means of the standard act of baking bread, Um Ali reveals us easy methods to make her “healthiest recipe,” reminding us to “bake each month.” Every stage of the recipe mirrors the steps of a month-to-month breast self-exam.
The that means behind “The Bread Examination” may be exhausting to decipher in a vacuum. However when powered by mainstream media (who translated the actual message behind the recipe), the that means traveled to conventional communities. The end result?
Based on Pollfish knowledge cited within the McCann Paris case research: “86% of Arab girls admitted baking will remind them to self-check.”
The Takeaway
“The Bread Examination” used custom, mainstream media, and trendy advertising and marketing strategies to unfold a life-saving message.
Properly completed to shoppers Spinneys Supermarkets and the Lebanese Breast Most cancers Basis for funding this purpose-driven advertising and marketing marketing campaign.
11. Burberry: Open Areas
Burberry’s 2021 advert “Open Areas” takes a cinematic method to video advertising and marketing. The narrative begins with 4 Burberry-clad associates parking in the midst of nowhere, prepared for an journey.
All through the advert, we see them taking a lucid-dream-like tour, flying over open fields, lakes, clifftops, and the ocean.
The Takeaway
In a 12 months of restricted freedom, this two-minute video advert makes use of open areas and journey to remind viewers how freedom feels. And like Reebok’s CrateMaster, it does so with out busy product placement detracting from the storytelling.
12. Netflix: Followers Make the Motion pictures
To make their advert “Followers Make the Motion pictures,” Netflix paired up with the Ikorodu Bois from Lagos, Nigeria. With a shoestring price range, the Ikorodu Bois remake blockbuster motion pictures like Military of the Useless, The Previous Guard, and Thunderforce.
The advert performs on the childlike pleasure that comes from doing one thing for the sheer love of it. It’s a tour de pressure in boundless creativeness and reveals you don’t want an enormous price range to create advertising and marketing that resonates.
The Takeaway
By sharing the Ikorodu Bois’ DIY flicks with the world, the advert reconnects film lovers all over the place with the sensation created by unbelievable leisure.
Netflix cleverly determined to heart their target market (film followers) of their video advert relatively than their product.
13. Dove: Price of Magnificence
Dove’s “Price of Magnificence” video advert options actual tales and delicate content material about tough topics. So, in case you’d like to leap to the subsequent entry, we perceive totally.
As difficult as “Price of Magnificence” is to look at, we’d like open discussions concerning the advert’s themes. Extra particularly, social media’s influence on how kids and younger folks view their our bodies and look.
The story takes us by way of Mary’s journey from making carefree comedy reveals and foolish movies as a toddler. Mary step by step watches increasingly social media content material by diet-themed influencers.
We then see her harrowing diary entries and, finally, how she enters a specialist Consuming Dysfunction Unit.
We go away Mary’s story realizing she’s now fortunately in restoration. The “Price of Magnificence” then introduces us to extra younger folks like Mary, who’re recovering from consuming issues, melancholy, and anxiousness, amongst different issues.
On the finish of the advert, Dove shares a heartbreaking reality:
“Social media is harming the psychological well being of three in 5 youngsters.”
The Takeaway
By means of these actual tales, Dove reveals us how social media consumption can begin as a enjoyable, nearly foolish exercise for kids. But when not positioned within the applicable context, it might probably finish in hurt.
This can be a highly effective instance of easy methods to create a purpose-driven video advertising and marketing marketing campaign by way of user-generated content material.
14. Fb: Extra Collectively – Cricket
As Dove’s “Price of Magnificence” reveals us, social media utilization may cause hurt when left unchecked. Nonetheless, social media’s largest energy lies in its energy to attach folks.
Within the case of “Extra Collectively – Cricket,” Fb shares how its platform connects folks throughout India by way of cricket.
The video reveals folks attempting out for India’s cricket group and the way they share their journey by way of Fb posts. We additionally see how a district choice camp advertises an occasion by way of Fb.
The video closes with the message, “It takes a billion to make an eleven,” adopted by a collage of Polaroid-style snaps representing younger folks’s Fb posts about their cricket tryouts.
Although many younger folks didn’t make the group, they’re proud to contribute to a sport that connects their nation.
The Takeaway
“Extra Collectively — Cricket” makes use of the themes of nationwide heritage and tradition to point out how they create a shared expertise. Fb takes the thought additional by highlighting the way it gives an area to debate these cultural experiences.
15. Inns.com: Silent Piano Advert
Many media shoppers watch video advertising and marketing efforts with out sound, particularly when viewing content material in public.
With out sound, viewers depend on closed captions to grasp the content material.
Inns.com makes use of this to its benefit with a unusual and revolutionary “Silent Piano” advert. The viewer sees a luxurious resort foyer, the place an eccentric-looking resort concierge (or visitor?) seemingly performs the piano.
The enjoyable twist is the advert is silent. And provided that the piano participant admits he can’t play in any respect, that’s in all probability greatest.
The Takeaway
Like a silent film, the brief video makes use of cinematic filming strategies, over-the-top performing, and a compelling text-driven narrative. The advert retains viewers intrigued till the tip whereas giving them a transparent name to motion halfway.
The advert is revolutionary, utilizing how folks usually eat video to its benefit. And for the cherry on high, the setting fits the model completely.
16. Magnetic World: Success Tales
Magnetic World’s “Success Tales” is one other video advertising and marketing instance displaying a artistic company training what they preach. And what they preach is rising a model’s affect by way of video.
The Takeaway
Magnetic World weaves in storytelling, inspiring cinematography, behind-the-scenes footage, and actual case research to point out you two issues:
How video advertising and marketing can develop your model and why they’re the company you need to select that can assist you do it.
17. Google Earth: Our Cities Timelapse
Google Earth’s “Our Cities Timelapse” opens with an unbelievable stat about city inhabitants progress. “Within the final 35 years, the city inhabitants has grown by 2.3 billion folks,” the advert informs us.
We then get to see a digital reconstruction of this progress in motion. From barren deserts to all however abandoned river banks, by way of time-lapse movies spanning 1984 to 2020, we see how cities throughout the globe have grown.
On the finish of the video, Google Earth presents a broader level.
“Cities are chargeable for greater than 70% of world carbon dioxide emissions.”
The Takeaway
The advert showcases the Google Earth product in motion and does so meaningfully. The viewer witnesses a timelapse of human potential. However we’re additionally proven how our progress can influence the planet.
18. Crumbl Cookies: Candy Victory Advert
We see increasingly shoppers (particularly younger folks) head to TikTok to seek out locations and issues to eat. “Candy Victory Advert” by Crumbl Cookies capitalizes on this development completely.
All through the 30-second feast for the senses, Crumbl reveals us its scrumptious vary of gooey baked items. And in case you’re not already reaching in your telephone to make an order, you in all probability simply want an excuse.
So, they current them within the context of unremarkable achievements.
“Your group gained the massive sport. Your group tried to win the massive sport. You didn’t even know there was an enormous sport,” says the narrator.
We all know it, you recognize it. Each achievement — even the seemingly unremarkable — turns into a celebration whenever you set your thoughts to it. And each celebration is a sound purpose to deal with your self to some cookies.
The Takeaway
Shiny colours, humor, mouth-watering cookies? That’s a recipe for one of many greatest TikTok adverts we have seen. Take our cash already.
19. HubSpot: Reside with Yamini Rangan & Brian Halligan
Insights from material consultants have by no means been extra vital to advertising and marketing. You solely have to have a look at Google’s 2022 addition to their Search High quality Rater Pointers. The total framework is now E-E-A-T — the newest E focuses on Expertise.
Doing (or citing) material knowledgeable interviews is a good way to exhibit expertise inside your video advertising and marketing content material.
We love HubSpot’s “INBOUND 2021 – Reside with Yamini Rangan & Brian Halligan” as a result of it shares a dialogue between three material consultants from the CRM trade.
The Takeaway
Within the video, HubSpot co-founder and Govt Chairman, HubSpot CEO, and HubSpot SVP of Enterprise and Company Improvement share their ideas on the CRM trade.
It’s a casual manner for the model to exhibit its expertise and authority within the trade. All whereas offering a citable useful resource for others. And the extra individuals who cite your useful resource, the higher its potential attain.
20. Gymshark: Superstar Prank
As we have coated, humor has been a development on TikTok for some time now. However it’s additionally been a broader development within the 2023 video advertising and marketing panorama.
So what occurs whenever you mix TikTok, 2023, and a model already recognized for its humorous advertising and marketing? You get Gymshark’s “Superstar Prank.”
To create this video advertising and marketing marketing campaign, Gymshark employed faux superstar look-alikes to look of their London retailer. Just like the star-struck onlookers, the superstar doppelgangers loved an off-the-cuff purchasing journey.
Then hilarity ensued.
Most of the people requested for images, chased the look-alikes across the retailer, and appeared to be taken in by the prank.
The Takeaway
In true Gymshark custom, the enjoyable video advert created fairly a stir throughout social media, amassing almost 400,000 likes on TikTok alone.
21. Tesco: Voice of the Checkout.
Tesco brings extra video advertising and marketing enjoyable with a traditional TikTok advert marketing campaign. To create “Voice of the Checkout,” Tesco invited folks to audition to grow to be the brand new voice of its self-service machines.
The video advert reveals the outdated self-service checkout voice introducing us to its successor, Izzy. However solely after sharing some entertaining audition footage from Izzy and others.
The Takeaway
The advert was humorous and interactive, the best mixture for TikTok advertising and marketing. Tesco additionally used the ability of user-generated content material to remain true to its down-to-earth model.
By placing on a regular basis folks throughout the advert, they place themselves because the grocery store alternative of on a regular basis folks.
22. Honda: The Different Facet
Honda’s interactive advert, “The Different Facet,” pays homage to the Select Your Personal Journey sport style. By means of Interactive Branching, viewers can have a extra customized video expertise the place they actively take part within the narrative.
Every video clip presents the viewer a alternative, and every choice dictates the next sequence of occasions within the story.
The Takeaway
As a substitute of passively consuming or skipping the video advert, Honda invitations viewers into the plot itself. We’re left pondering, is that this the subsequent technology of video adverts?
Need extra visible content material ideas? Take a look at these beautiful visible storytelling examples.
Now it’s your flip.
Video can do wonders to extend content material engagement and click-through charges. However many entrepreneurs get paralyzed by the “no time, too exhausting” fallacy of making video content material.
However in case you suppose you want fancy digicam gear and modifying software program to make video work, or that video looks like a luxurious you possibly can’t afford … it is time to take a brand new method to your video advertising and marketing technique.
You may create nice movies for social media with out all these bells and whistles. (Ever heard of Fb Reside? It was made for creating movies utilizing simply your smartphone!)
Use these advertising and marketing movies as inspiration, and create some cool visible content material of your personal.
