Yesterday on Adpulp.com, we addressed the truth that Goodby Silverstein & Companions for the second time in its historical past has 4 spots working throughout the Tremendous Bowl. In the present day, we proceed to discover a number of the greatest spots from different businesses in honor of the someday every year when individuals with no pores and skin within the advert recreation discover one thing good to say about advertisements.
Budweiser
A devoted supply man, a group of horses, and a sensible canine pull by way of simply when the city tavern runs low on Budweiser. “Previous College Supply,” a brand new Tremendous Bowl spot from Anheuser-Busch will seemingly grow to be a favourite business throughout Sunday’s Adverganza and dominate Monday’s advert chatter.
The Tremendous Bowl is custom, the Clydesdales are custom, similar with Budweiser. Generally, tapping into custom is simply what the second requires.
Company: FCB New York
Oreo
Like Bud, Oreo is an iconic model with a devoted place on the American desk, particularly on Tremendous Bowl Sunday. The model’s advert this yr is lighthearted and means that when having bother making a choice, we “Twist on it,” and “Keep Playful.”
Provided that it’s a cookie that comes aside, I like how the advert idea makes use of this product reality as an example a bigger level. Which is? We reside in a random universe. Have a cookie.
Company: The Martin Company
Volkswagen
Volkswagen wins for greatest use of historic model photographs and greatest use of a Boomer soundtrack (with “I Am…I Stated” by Neil Diamond barely edging previous Budweiser’s use of “The Weight” by The Band).
VW’s “An American Love Story” tells the story of the model’s place in American tradition and automotive historical past. I really feel like there’s one other underlying story right here, as properly. A narrative about how VW drivers are usually not like different automobile consumers. VW drivers are inventive, they’re completely different, possibly even bizarre. If the spot had a voiceover this story may lay on high of the music. As it’s, now we have a sea of photos, a music, and a sort therapy on the finish, which reads, “We form its metallic. You form its soul.” That’s a poetic line, however it’s exhausting to learn or recognize poetry at a Tremendous Bowl celebration.
Company: Johannes Leonardo
Reese’s Caramel Massive Cup
Reese’s ain’t messin’ with poetic traces, journeys down Reminiscence Lane, or massive concepts for that matter. Reese’s is solely humorous and humorous works properly on this context.
Reese’s will get factors for essentially the most outrageous strikes made by a grandma (she physique slams the espresso desk and later kisses a person). I additionally like how the model cleverly mirrors the setting within the spot—American residing rooms the place the massive recreation and the Adverganza are consumed. This can be a business that real-time viewers can relate to, snigger about, and revel in within the second.
Company: Erich & Kallman
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