YOUNG COMPANY SPOTLIGHT
Based | 2022
Headquarters | Florida
Merchandise | Well being and Wellness
Prime Government | Ben Glinsky, CEO
Ben Glinsky was carried out with direct gross sales. After two many years of success at each degree of management, he was annoyed sufficient with what he noticed within the business that he was carried out.
“After having constructed, owned and run among the most profitable community advertising corporations during the last 20 years, I utterly walked away in 2019,” he shared.
True Innovation
Learning the statistics of what was taking place within the business, Ben noticed two elementary issues: solely a small share of the sector was making actual cash, and prospects weren’t staying on the product lengthy sufficient to realize any profit as a result of of the associated fee.
“My good buddy and enterprise accomplice Nauder Khazan and I’ve had this concept of a ‘Costco mannequin’ for community advertising for about 7 years,” he defined. “What if we might convey folks prime quality merchandise for a number of {dollars} above value and do a membership mannequin like Costco, so folks might get wholesome; keep wholesome; and do it in an inexpensive means.”
Collectively, they studied financial tendencies from each inside and outdoors the business, watching shopper tendencies regularly shift towards affordability and worth and away from costly, overpriced merchandise. They famous public corporations inside the business shedding quantity on account of these tendencies, and never adapting to what the patron was doing— looking for VALUE.
Teaming up with Nauder, together with wellness superstars husband/spouse workforce Dr. Ryan and Lisa Goodkin, Ben launched LiveGood in 2022.
Highly effective Merchandise
With a Doctorate in Pharmacology and an undergraduate diploma in Science and Vitamin, Dr. Ryan formulates the entire LiveGood line of dietary dietary supplements that features multivitamins, superfood and protein powders in addition to amino acid and anti inflammatory merchandise. LiveGood additionally provides a weight administration espresso, important oils, skincare merchandise and CBD oils.
Similar to Ben and Nauder’s authentic dream, LiveGood’s membership mannequin is sort of a wholesale membership. Members be part of at a really low month-to-month or yearly worth to entry the entire catalog of LiveGood merchandise at important member reductions. In the event that they select, members can turn out to be associates for $40 and make the most of the corporate’s compensation plan as properly. However, similar to LiveGood has upended the normal direct gross sales mannequin for promoting merchandise, there are important variations in LiveGood’s affiliate plan as properly.
As Ben defined, “At LiveGood, we deal with the top customers,” he stated. “That’s why, whereas most corporations see solely a small share of individuals being profitable, at LiveGood, over 30 % of our associates are in revenue—and plenty of greater than that when you depend how a lot individuals are saving on our wonderful merchandise. Moreover, we permit our associates to work different residence companies. When a big share of individuals in community advertising are making no cash, it’s not honest to not permit them to take action elsewhere. That’s why we have now a number of associates who’re additionally concerned in different packages who’re shopping for their merchandise from LiveGood and telling their associates to do the identical, even when it’s not their foremost focus. It simply is smart. If you will get prime quality merchandise at LiveGood at low costs, why would you purchase them wherever else?”
With over a million members accessing prime quality, inexpensive merchandise and a whole lot of 1000’s of associates sharing, the LiveGood workforce is proving that whenever you align with tendencies and supply important worth, folks wish to be part of it.
“We’re doing one thing proper, one thing that no different firm is doing,” Ben shared. “We imagine that everyone wants LiveGood. We provide prime quality merchandise at low costs, all backed by our 90-day empty bottle a reimbursement assure. The world is as unhealthy because it’s ever been. If you happen to’re uninterested in not being at your finest degree of well being, it’s time for LiveGood!”
From the Might 2024 challenge of Direct Promoting Information journal.