Why Googlers Delete Posts On X (Twitter)


Google Eraser Logo

I have been noticing that Danny Sullivan, Google’s Search Liaison, has been eradicating posts from his X (previously Twitter) account so much. I additionally seen on choose posts, John Mueller from Google has additionally executed that however so much much less typically.

John eliminated tweets associated to Google not rolling again the useful content material replace. For those who learn that story, you’ll be able to see the tweets have been eliminated however the embeds that I used are nonetheless displaying the textual content of his tweet.

Here’s a partial screenshot:

Removed Johnmu Tweets

John Mueller, from what I can inform, not often ever removes his posts from X. So these removals made me do a double-take. Did Google roll again the useful content material replace? They did not say they did. So why take away these posts?

I did e-mail John over per week in the past earlier than publishing this asking for a remark in regards to the elimination. I didn’t hear again. I additionally requested John and Danny in regards to the removals on Twitter, through which Danny replied however John didn’t.

Danny Sullivan automates the elimination of his tweets from his private account. He informed me on X, ” On my private account, I’ve (effectively had, the service died) auto-delete that is been in place for over a 12 months. It stored issues with some notable engagement that appeared, effectively, value protecting. I can pull work tweets up from my archive if wanted.”

That means, he had a instrument that eliminated posts that had decrease ranges of engagement. Why? I’m not positive. I assume he felt the lower-level engagement stuff was not value protecting. I didn’t see him doing that on his @searchliaison account however once more, he stated the service has been turned off that does that.

John Mueller didn’t reply to my query on why some tweets have been eliminated.

I had this story scheduled for at this time, simply to offer John extra time to answer earlier than I printed. I additionally see that this morning others are noticing the elimination:

It does make you marvel if Google did roll again any of the final useful content material replace and why there has not been one other useful content material replace since September and why there was just one useful content material this 12 months.

Discussion board dialogue at X.



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